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Founded as a chiropractic network and
management company in Southern California |
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First client health plan began to offer a supplemental
chiropractic benefit
On first anniversary, 14,000 members/insured were covered
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First office opened in San Diego
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Expanded throughout California
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Began application process for a specialty health plan license
On fifth anniversary, 368,000 members/insured were covered
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ASH Plans licensed as a California specialty health plan for chiropractic
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Introduced acupuncture; ASH Plans license modified to include
acupuncture
On 10th anniversary, 2.3 million members/insured were covered
Received San Diego Entrepreneur of the Year award
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Introduced discount affinity, massage therapy, and
mail-order/e-commerce programs
Received URAC accreditation for chiropractic and acupuncture programs |
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Reorganized ownership; formed ASH
Began national expansion
Introduced fitness club network
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CEO George DeVries was appointed to the White House Commission
on CAM Policy
Received Ernst & Young National Entrepreneur of the Year
award
Introduced naturopath
Provider networks established in all 50 states
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First client health plan began to offer a supplemental
chiropractic benefit
On first anniversary, 14,000 members/insured were covered
Acquired national insurance company
Introduced dietetic counseling and mental imagery programs
Received URAC accreditation for massage therapy, dietetic
counseling, naturopathy, and health plan Web site
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On 15th anniversary, ASH covered 8.9 million members/insured
Introduced Healthyroads for Living health education program
Introduced vitamin and mineral benefits
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World Wide Web Health Awards named Healthyroads.com® Best
E-Commerce Site nationally
Launched ASH Insurance Company in six states
Received URAC accreditation for claims processing, HIPAA
privacy, and HIPAA security
Introduce fitness club benefits
ASH covered 9.4 million members/insured
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ASH CEO George DeVries receives AHIP Innovators Award
Launched health risk assessment program
Launched national fitness club network
ASH covered 11.4 million members
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Launched disease management programs for obesity, metabolic syndrome, and pre-chronic conditions
Launched Silver & Fit program
Launched physical therapy and occupational therapy management programs
ASH covered 12.5 million members
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