1987
-
Founded as a chiropractic network and management company in Southern California
1988
-
First client health plan began to offer a supplemental chiropractic benefit
On first anniversary, 14,000 members/insured were covered
1989
-
First office opened in San Diego
1990
-
Expanded throughout California
1992
-
Began application process for a specialty health plan license
On fifth anniversary, 368,000 members/insured were covered
1994
-
ASH Plans licensed as a California specialty health plan for chiropractic
1997
-
Introduced acupuncture; ASH Plans license modified to include acupuncture
On 10th anniversary, 2.3 million members/insured were covered
Received San Diego Entrepreneur of the Year award
1998
-
Introduced discount affinity, massage therapy, and mail-order/e-commerce programs
Received URAC accreditation for chiropractic and acupuncture programs
1999
-
Reorganized ownership; formed ASH
Began national expansion
Introduced fitness club network
2000
-
CEO George DeVries was appointed to the White House Commission on CAM Policy
Received Ernst & Young National Entrepreneur of the Year award
Introduced naturopath
Provider networks established in all 50 states
2001
-
Acquired national insurance company
Introduced dietetic counseling and mental imagery programs
Received URAC accreditation for massage therapy, dietetic counseling, naturopathy, and health plan Web site
2001
-
On 15th anniversary, ASH covered 8.9 million members/insured
Introduced Healthyroads for Living health education program
Introduced vitamin and mineral benefits
2003
-
World Wide Web Health Awards named Healthyroads.com® Best E-Commerce Site nationally
Launched ASH Insurance Company in six states
Received URAC accreditation for claims processing, HIPAA privacy, and HIPAA security
Introduce fitness club benefits
ASH covered 9.4 million members/insured
2004
-
ASH CEO George DeVries receives AHIP Innovators Award
Launched health risk assessment program
Launched national fitness club network
ASH covered 11.4 million members
2005
-
Launched disease management programs for obesity, metabolic syndrome, and pre-chronic conditions
Launched Silver & Fit program
Launched physical therapy and occupational therapy management programs
ASH covered 12.5 million members
-
2006
-
Named one of the Best Places to Work by the San Diego Business Journal and San Diego Magazine
Launched ASH Insurance products in three states
Introduced Healthyroads for Kids™ program
Introduced Quit&Fit™ Program
Introduced physical therapy program
2007
-
Received California Task Force on Youth and Workplace Wellness Silver Fit Business Award
Launched FitnessCoach® online health improvement program
Introduced ASHPlus™ Program
On 20th anniversary, 12.6 million members were covered
2008
-
Named Among the 100 “Best Places to Work in Healthcare” by Modern Healthcare magazine
Received Gold “Best Employers for Healthy Lifestyles” award from the National Business Group on Health
Named one of the country’s 15 fittest companies by Men’s Health Magazine