History & Growth

  • 1987

  • Founded as a chiropractic network and management company in Southern California

  • 1988

  • First client health plan began to offer a supplemental chiropractic benefit

    On first anniversary, 14,000 members/insured were covered

  • 1989

  • First office opened in San Diego

  • 1990

  • Expanded throughout California

  • 1992

  • Began application process for a specialty health plan license

    On fifth anniversary, 368,000 members/insured were covered

  • 1994

  • ASH Plans licensed as a California specialty health plan for chiropractic

  • 1997

  • Introduced acupuncture; ASH Plans license modified to include acupuncture

    On 10th anniversary, 2.3 million members/insured were covered

    Received San Diego Entrepreneur of the Year award

  • 1998

  • Introduced discount affinity, massage therapy, and mail-order/e-commerce programs

    Received URAC accreditation for chiropractic and acupuncture programs

  • 1999

  • Reorganized ownership; formed ASH

    Began national expansion

    Introduced fitness club network

  • 2000

  • CEO George DeVries was appointed to the White House Commission on CAM Policy

    Received Ernst & Young National Entrepreneur of the Year award

    Introduced naturopath

    Provider networks established in all 50 states

  • 2001

  • Acquired national insurance company

    Introduced dietetic counseling and mental imagery programs

    Received URAC accreditation for massage therapy, dietetic counseling, naturopathy, and health plan Web site

  • 2001

  • On 15th anniversary, ASH covered 8.9 million members/insured

    Introduced Healthyroads for Living health education program

    Introduced vitamin and mineral benefits

  • 2003

  • World Wide Web Health Awards named Healthyroads.com® Best E-Commerce Site nationally

    Launched ASH Insurance Company in six states

    Received URAC accreditation for claims processing, HIPAA privacy, and HIPAA security

    Introduce fitness club benefits

    ASH covered 9.4 million members/insured

  • 2004

  • ASH CEO George DeVries receives AHIP Innovators Award

    Launched health risk assessment program

    Launched national fitness club network

    ASH covered 11.4 million members

  • 2005

  • Launched disease management programs for obesity, metabolic syndrome, and pre-chronic conditions

    Launched Silver & Fit program

    Launched physical therapy and occupational therapy management programs

    ASH covered 12.5 million members

  • 2006

  • Named one of the Best Places to Work by the San Diego Business Journal and San Diego Magazine

    Launched ASH Insurance products in three states

    Introduced Healthyroads for Kids™ program

    Introduced Quit&Fit™ Program

    Introduced physical therapy program

  • 2007

  • Received California Task Force on Youth and Workplace Wellness Silver Fit Business Award

    Launched FitnessCoach® online health improvement program

    Introduced ASHPlus™ Program

    On 20th anniversary, 12.6 million members were covered

  • 2008

  • Named Among the 100 “Best Places to Work in Healthcare” by Modern Healthcare magazine

    Received Gold “Best Employers for Healthy Lifestyles” award from the National Business Group on Health

    Named one of the country’s 15 fittest companies by Men’s Health Magazine