American Specialty Health, Healthyroads Earn Nine “Golden Advocate Awards” from HPRMA
SAN DIEGO (April 22, 2009) –
American Specialty Health (ASH), a national health and wellness organization, earned five gold and four silver “Golden Advocate” awards for a variety of its marketing and communication pieces from the Healthcare Public Relations and Marketing Association of Southern California (HPRMA). Covering all aspects of communication, from advertising and branding to writing and design, the Golden Advocate recognizes creativity and superior achievement in the field.
The annual awards were presented at an industry lunch ceremony on April 2.
ASH and Healthyroads, ASH’s wellness subsidiary, won five Gold awards for their:
- How to Build a Fit Company™ catalog
- The Future of Wellness webinar
- Healthyroads health tip e-mail series
- “This Year I Will…” New Year’s resolution posters
- “Reflections,” the 2007 Year in Review brochure
ASH and Healthyroads received four Silver awards for their:
- Health plan sales brochure
- “Healthy Eating on a Budget” e-coaching course
- FitnessCoach.com redesign
- Wellness implementation web animation
“What good is a marketing or communication piece if it doesn’t speak to the audience in a creative way?” asked ASH CEO, chairman, and co-founder George DeVries. “We consistently strive to create unique materials, and it is wonderful when organizations such as HPRMA recognize our efforts.”
About American Specialty Health
American Specialty Health Incorporated (ASH) is a national health and wellness company that provides wellness and prevention services, specialty network management programs, and fitness and exercise services to health plans, insurance carriers, employer groups, and trust funds. Based in San Diego, ASH has 700 employees and covers over 15 million members.
Healthyroads, Inc. is the health improvement and wellness subsidiary of ASH. Healthyroads offers a wide range of wellness solutions—including award-winning telephone-based coaching programs for weight management, tobacco cessation, and healthy living, and products and resources through its integrated Web site, Healthyroads.com.
For more information about Healthyroads and other ASH health and wellness programs, visit www.ASHCompanies.com or call 800.848.3555.