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American Specialty Health to Offer Online Booking Calendar through ASHLink.com

SAN DIEGO (March 7, 2005) - American Specialty Health (ASH), the nation’s largest complementary health care benefits organization, announced an agreement with Book24-7.com to provide its online booking calendar to ASH providers to help them facilitate booking appointments with their patients.

Headquartered in Alberta, Canada, Book24-7.com is a division of 2MDesign & DiscoveryWebInc., a provider of online tools for businesses. Book24-7.com is an easy-to-use booking system that simplifies appointment scheduling via access to an online appointment calendar that is available 24 hours a day, seven days a week.

Book24-7.com, which is available through ASH’s provider Extranet ASHLink.com, helps complementary health care providers minimize resource allocations for telephone answering and reception activities while simultaneously improving patient convenience.

“Our goal is to take a more active role in helping our providers be more efficient, lowering their monthly costs and overhead,” said George DeVries, chairman, president, and chief executive officer of ASH. “We are able to do this by creating alliances with companies such as Book24-7.com that directly impact our providers’ daily business practices.”

Book24-7.com is applicable for all types of businesses that schedule appointments. Some practitioners, such as massage therapists, personal trainers, and nutritionists, are already realizing the benefits of using Book24-7.com. Based on valuable customer input, Book24-7.com recently upgraded its system to include the ability to book workshops and educational classes. Providers offering classes with limited space will be able to take advantage of this upgrade when they book their workshops and classes online.

“With the fast pace of our society today, communication has become the most critical link to maintaining patient compliance,” said Max Fanderl, president of Book24-7.com. “Book24-7.com allows providers to establish a new channel of communication with their patients and helps them demonstrates their leadership in providing efficient, cutting-edge customer service.”

American Specialty Health, Incorporated (ASH) and its affiliates are the nation’s largest organization for complementary health benefit programs, health education programs, and health-related products, measured in terms of annual revenues, members/insureds, employees, and contracted health plans. Its affiliate, American Specialty Health Plans of California, Inc. (ASH Plans), is the state’s first and largest specialized health plan for chiropractic and acupuncture benefit programs. ASH Plans provides chiropractic and acupuncture benefit programs to full-service health plans and employer groups. ASH Plans covers over 4 million members/insureds, and is California’s third largest specialty health plan. ASH administers benefit programs for 11.5 million members and discount programs for over 75 million members.

For more information on ASH and its affiliates, go to ASHCompanies.com.