Healthyroads Voucher Program Provides Unique Rewards to Encourage Healthy Lifestyles; Product Discounts and Free Shipping Also Benefit Members Nationwide

Through this program, employer groups and health plans can offer their members electronic or hard copy vouchers good toward the purchase of the more than 2,400 already discounted wellness products offered for sale by Healthyroads. One-time- and multiple-use vouchers can be distributed as member rewards, and can be customized to offer members product discounts or set dollar amounts—all according to individual employer group or health plan choice.

Additionally, the Healthyroads vouchers can be co-branded with employer group or health plan logos to further emphasize an organization’s commitment to helping its members more easily access the health and wellness tools they need to lead healthier, more active lives.

More and more employer groups and health plans are offering members product vouchers and other rewards as they seek ways to reduce health care costs and better address concerns such as obesity and smoking. Among other advantages, these organizations have found that offering rewards can influence members to participate in wellness programs and make positive health and lifestyle decisions.

Highlighting this trend, a recent Aon Consulting survey found that over 60 percent of U.S. employers with formal disease management or wellness programs offer rewards to encourage program participation. According to ASH chairman, president, and chief executive officer George DeVries, these findings further support the timeliness of the Healthyroads Voucher Program.

“By offering product vouchers such as those provided by Healthyroads, employer groups and health plans can increase member satisfaction and loyalty and drive participation in corporate, plan-sponsored, and personal wellness programs,” DeVries said. “The Healthyroads Voucher Program provides these organizations with the opportunity to position themselves competitively in the health care market and offer members a unique, desirable reward that can be customized to each group’s or plan’s individual needs.”

In addition to these advantages, the appeal of the Healthyroads Voucher Program to members is clear: the program benefits members by offering them a way to incorporate a variety of wellness products—including nutrition bars, homeopathic remedies, tobacco cessation tools, and fitness equipment—into their lifestyles at little or no cost to them. As an added bonus, members receive free shipping on all orders when they redeem vouchers online at Healthyroads.com® or by calling (888) 289-4325.

Healthyroads, Inc. is ASH’s wellness, health education, and e-commerce subsidiary, offering award-winning weight management, tobacco cessation, and healthy living programs. Healthyroads’ wellness programs are designed to motivate members to achieve their personal health and wellness goals through a consistent, long-term commitment to healthier nutrition, fitness, and stress management habits. Through its Healthyroads.com® Web site, Healthyroads offers members access to over 1,300 peer-reviewed complementary health care articles and more than 2,400 dietary supplements and other wellness products.

American Specialty Health, Incorporated is the nation's leading specialty benefits organization for complementary health care, providing wellness programs to health plans, insurance carriers, employer groups, and trust funds nationwide. Based in San Diego, ASH has more than 500 employees and administers wellness programs for more than 400,000 members and complementary health care benefit programs for more than 12.1 million members.

For more information, visit ASH online at ASHCompanies.com.