American Specialty Health and Healthyroads Net Four “Finest” Awards from Health Care Communicators of San Diego

SAN DIEGO (Feb. 14, 2007) – American Specialty Health (ASH), the nation’s premier personal health improvement organization, garnered four top awards from the Health Care Communicators of San Diego at their awards dinner on Thursday, Feb. 8. The annual Finest Awards recognize excellence in communications through a variety of media in the health care industry.

Entries included public relations campaigns, feature and marketing writing, advertising, trade show exhibits, special events, and others. A rotating group of independent, out-of-state organizations reviews the entries each year.

ASH and its wellness subsidiary, Healthyroads, Inc., earned Gold Awards in the following categories for these entries:

• Brochures— single, three-color: 2005 Year in Review
• Brochures— series: Healthyroads eXtremeFUN™ Weight Management for Kids and Teens
• External Multiple-Day Event: ASH Bridges to Better Health Conference

ASH also earned a Silver Award in the single brochures category for its Health Plan Sales Brochure.

The Healthyroads eXtremeFUN™ program is designed to help children and teens manage their weight and learn–with their parents–how to make better health decisions and lead more active lifestyles. The eXtremeFUN program is tailored to children and teens in four age groups and includes educational manuals and CDs as well as supporting educational materials for their parents. It is complemented by Healthyroads’ eXtremeQUIT™ tobacco cessation program for teens and their parents, and eXtremeLIVING™, a healthy living program dedicated to helping children and teens integrate nutrition, exercise, and lifestyle habits into their daily lives. The eXtremeFUN, eXtremeQUIT, and eXtremeLIVING programs are provided by ASH subsidiary Healthyroads, Inc.

The annual Bridges to Better Health conference is an invitation-only event held on Coronado Island for health plan, employer, and insurance company representatives to learn about the latest developments in complementary health care benefit, wellness, and fitness programs.

“The award-winning materials submitted by ASH and Healthyroads are excellent examples of our company’s commitment to quality and excellence in everything we do,” said George DeVries, chairman, president, and chief executive officer of ASH. “We are proud to be associated with the Health Care Communicators of San Diego, and thank them for recognizing ASH’s marketing, public relations, Internet, and print communications as the industry’s best.”

American Specialty Health Incorporated (ASH) is the nation’s premier personal health improvement organization, providing benefits, fitness, and wellness programs to employer groups, trust funds, health plans, and insurance carriers nationwide. ASH has over 500 employees at its San Diego headquarters and in regional offices in New York, Chicago, Dallas, Washington, D.C., and 12 other metropolitan areas. For more information about ASH and Healthyroads programs, please visit ASHCompanies.com or call 800.848.3555.